What happens during a Friction Finder?
1. We talk like real humans
We start with a 30-minute Discovery Call.
I’ll ask questions about:
- how your business currently runs
- where your time actually goes
- what you keep avoiding
- what repeatedly frustrates you
- what feels heavier than it should
- what you want more time and energy for
- where you want your business to go next
My job is to listen for patterns—not judge how you run your business.
2. I investigate the friction
After our call, I review what I’ve learned and look for patterns across five areas:
Direction Friction
When too many ideas, priorities, or unfinished tasks compete for your attention.
Systems Friction
When repetitive work, scattered information, manual processes, or memory-dependent tasks create unnecessary effort.
Technology Friction
When tools intended to help create confusion, avoidance, abandoned tasks, or hours of troubleshooting.
Visibility Friction
When staying visible feels like a constant demand instead of a sustainable way to connect with customers.
Growth Friction
When leads, follow-ups, customer journeys, or opportunities lose momentum before they move forward.
I’m looking for what deserves your attention first.
3. I look beyond the obvious problem.
Your business does not operate in neat categories. A visibility problem may actually begin with unclear direction.
A technology frustration may be creating repetitive work somewhere else.
A growth problem may have nothing to do with attracting more customers and everything to do with their journey.
This is where the personalized investigation matters.
The goal is to understand what may be creating the work in the first place.
4. You receive your personalized 30-Day Action Plan.
Your recommendations are organized around four possible moves:
Remove: What can stop entirely?
Simplify: What can become easier?
Systemize: What repeats often enough to create a reusable way of working?
Support: Where would the right tool, resource, specialist, or outside help genuinely make sense?
You leave with a clearer understanding of:
- where friction may be showing up
- what appears to be creating it
- which issues deserve attention first
- what can wait
- what practical steps to take over the next 30 days