Helping overwhelmed women build strategic Shopify stores with clarity, not chaos.

FoundHer Hustle helps women launch, optimize, and simplify Shopify stores without the tech overwhelm. From homepage strategy to product page optimization, we create intentional ecommerce experiences that help your brand feel polished, professional, and manageable. Limited client spots available to maintain a thoughtful, high-touch experience.
Book a free 30-min strategy call

Stop wasting hours trying to figure out themes, apps, and homepage structure alone.

Know what to focus on next without second-guessing every decision.

Create structure that supports your business and your life.

Website Clarity Support

$299

Perfect for business owners who are comfortable implementing a strategic action plan themselves.

Website Review Including:

  • Strategic homepage review
  • Up to 5 product page reviews
  • Website optimization recommendations
  • Written action plan
  • 15-minute personalized walkthrough video
  • Prioritized next steps

Walk Away With:

  • Greater clarity on what needs attention
  • A prioritized action plan
  • Confidence in your next steps
  • Professional guidance without the overwhelm
Book a free discovery call

Launch & Optimize

$1,699

BESTSELLER

Store Structure

  • Homepage strategy and optimization
  • Collection organization
  • Up to 10 product page reviews and updates
  • Mobile optimization

Customer Experience

  • Brand consistency review
  • Navigation and usability improvements
  • Customer journey recommendations

Store Foundations

  • Basic SEO structure
  • Policy and page setup
  • Recommended apps and integrations

Launch Support

  • Personalized action plan
  • Launch readiness checklist
  • 60-minute strategy session

For businesses that have an online store seeking expert guidance to improve your branding and customer journey.
Book a free strategy call

Strategic Store Launch

$4,999

Shopify Foundation

  • Strategic homepage framework
  • Two product page templates
  • Mobile optimization
  • Collection structure
  • Store navigation planning
  • Brand alignment

Launch Essentials

  • Beginner SEO setup
  • Policy pages
  • Recommended apps and integrations
  • Launch support document
  • Launch readiness checklist

Marketing Foundation

  • Three email templates
  • Email content planning
  • Customer journey recommendations

Personalized Guidance

  • Two 60-minute coaching sessions
  • Priority communication
  • Launch support and troubleshooting
Are subscription fees included?

Shopify subscription fees, premium themes, domains, apps, and third-party software costs are separate from FoundHer Hustle service pricing.

Perfect for entrepreneurs who want to build a structured Shopify store from the ground up.
Apply to work together

Just real talk.

Own your business in your language.

Get your time back.

Reduce hours spent behind the screen.

Get started sooner.

Launch your site without the overwhelm.

Reduce overwhelm. Increase productivity. Regain control.
If this sounds like your weeknights

We should chat!

Spending hours researching how to launch an online store without making profit.

That's information overload. Not failure.

Spending nights updating your store and wondering why customers aren't converting.

We simplify the backend so your business feels easier to grow.

You're too burnt out from your 9 to 5 to maintain your online store.

I can maintain your website to give you time to take care of what matters most to you.

 Book a free 30-min strategy call

Hi, I’m Kyla.

I know what it feels like to sit behind a laptop with too many tabs open, too many ideas, and no clear direction on what actually matters first.

After nearly a decade working in marketing, e-commerce, branding, copywriting, and customer experience — while building my own e-commerce store, Floof Pet Products — I realized how many women were struggling with the same thing: information overload.

FoundHer Hustle was built to make e-commerce feel simpler, more approachable, and less overwhelming for women building businesses independently.

Outside of work, I love traveling, cooking, discovering local hidden gems, reading, creative projects, and spending time with my family.

 Let's talk about your business

Frequently asked questions

Do I need to already have a Shopify store before working with FoundHer Hustle?

Not necessarily. Some clients come to FoundHer Hustle with an existing Shopify store that feels unfinished or overwhelming, while others are just getting started and need guidance building a strong foundation from the beginning.
What if I’m not “techy” enough to run an ecommerce business?

You are not expected to know everything about Shopify, apps, branding, or optimization before starting. FoundHer Hustle is designed to simplify the process and help you feel more confident navigating your store without the constant overwhelm.
How do I know if my website is actually the problem?

Many business owners struggle with unclear branding, cluttered homepages, weak product pages, or inconsistent customer experience without realizing it. Sometimes a few strategic changes can dramatically improve how professional and trustworthy your store feels.
What makes FoundHer Hustle different from hiring a large agency?

FoundHer Hustle was built for women who want approachable, strategic support without feeling like just another client in a giant system. The focus is on clarity, education, intentional design, and practical ecommerce guidance — not confusing jargon or overwhelming processes.
Do you guarantee sales or business growth?

No ethical ecommerce strategist can guarantee sales. However, FoundHer Hustle focuses on improving the customer experience, strengthening brand presentation, simplifying navigation, and helping your website feel more intentional and trustworthy — all of which support stronger long-term growth.

This builds HUGE trust because it feels honest.
Will you teach me how to manage my store after it’s built?

Yes. A major goal of FoundHer Hustle is helping women feel more confident maintaining and understanding their ecommerce business long-term. Depending on the package selected, educational walkthroughs and strategy sessions may be included.
What if I feel embarrassed by my current website?

You are not alone. Many entrepreneurs start with trial-and-error websites while trying to figure everything out independently. FoundHer Hustle exists to help simplify the process and create a store that feels more aligned, professional, and manageable.
Why are your client spots limited?

FoundHer Hustle intentionally limits client projects each month to provide thoughtful, personalized support and maintain a high-quality experience without the chaos of high-volume agency work.